Know Your Past or No Future – Part One: Chris Cole and Omit Apparel. This is Brian Jones’ first installment of a new feature article series for Rad Collector, named Know Your Past or No Future. Everyone is always so intrigued about a brand they like, but always seem to only get the basic information of what the brands about. With this article, we will give you a little bit more diversity and dive into the history of the brand so we can learn what it’s really about and why it was created. Take this article as a learning curve if you will. If you don’t know your past, you will have no future!